Week 5

 Long gone are the days of simple radio/television commercial advertisements. As the age of the internet is here to stay, and only getting bigger as time moves forward, many in the marketing/advertising fields may feel disoriented, as those simple days were just a mere two decades ago. Don't even bother mentioning newspapers and magazines, as hardly anybody even remembers they exist, and for the few that do, more and more of them have turned to reading their papers or magazines digitally, assuming of course the newspaper or magazine company in question hasn't already switched over to exclusively digital, like Entertainment Weekly.

As the article Professor Kelsey shared with us this week articulates, the age of the pay-per-click ad has officially begun, and now is the time to become savvy to all the ins, outs, and nuances of this trend. Essentially, there are many different platforms to tout your advertisement on, such as YouTube, Twitter, Instagram, Snapchat, and Facebook, among many others. However, the same basic rules and principles apply in regards to going about getting the most views and/clicks possible, getting viewers attention, and retaining a memorable impression on those who decided to give your advertisement the time of day. When all is said and done, the quality of your advertisement is the key to a successful pay-per-click level.