Social Media Marketing

 Multilingual marketing is an indisputable necessity in the modern marketing scene. In order to reach the widest range of consumers, a marketer must both figuratively and literally speak the language of the consumer. Not only must we know what to say, but how to say it. Marketers are nowadays tasked with the extraordinary responsibility of adapting to the different cultures of the world in order to truly convince the consumers of the respective culture that they know who they are and what they're about.  This week, Professor Kelsey discusses a Photoshop tutorial that has been translated in multiple different languages. Despite not explicitly stated, I believe the greatest and also most interesting lesson to be learned by his tutorial is found in the subtext. In that the key to being successful in adapting to different languages and cultures is to have fun with it. Consumers can tell when their is no enthusiasm put into marketing, when it seems robotic and mechanic, but when a ...

 I personally have only started using Reddit a month or so ago, from what I have experienced, in terms of its user interface, the members of its community and sub-communities, and the format in which their advertisements are laid out, I have concluded that Reddit is by far the most unique social media platform available today. Rather than acting as a pit for its users to throw their meaningless photographs and daily stories into, it encourages curiosity, intellectuality, and open-mindedness. It is up to the user to manually pursue their interests on their site versus having everything served to you on a silver platter as Instagram and Facebook does.   But of course like any other site, advertisements act as the biggest way those who run the site make their income, so it comes to no surprise that their is an abundance of them. However, when considering the relevance these ads hold to the users, it is impossible to ignore the baselessness and completely off-target goods and...

 Virtual and augmented reality is certainly something that gets consumers hyped, despite the fact that both VR and AR are both in very primitive stages right now. Beyond that, it still has companies scrambling to be the first on the scene in either field with the next big thing, but the truth of the matter is that we are nowhere near where we'd need to be technologically, culturally, or for that matter, (collectively) mentally to really implement VR/AR into our lives.  While Professor Kelsey presents a fair point in that Pokemon Go! has been possibly the sole successful foray into VR/AR, one can collect clear evidence that Pokemon Go! was just a fad, and that the longevity of AR/VR has yet to be achieved. Pokemon Go! lost 80% of its active players since it's peak active user level, and pretty much died out as fast as it burst onto the scene. only time will tell if/when/how VR/AR will be a part of the consumer world and the business world

 Long gone are the days of simple radio/television commercial advertisements. As the age of the internet is here to stay, and only getting bigger as time moves forward, many in the marketing/advertising fields may feel disoriented, as those simple days were just a mere two decades ago. Don't even bother mentioning newspapers and magazines, as hardly anybody even remembers they exist, and for the few that do, more and more of them have turned to reading their papers or magazines digitally, assuming of course the newspaper or magazine company in question hasn't already switched over to exclusively digital, like Entertainment Weekly. As the article Professor Kelsey shared with us this week articulates, the age of the pay-per-click ad has officially begun, and now is the time to become savvy to all the ins, outs, and nuances of this trend. Essentially, there are many different platforms to tout your advertisement on, such as YouTube, Twitter, Instagram, Snapchat, and Facebook, amon...

 There are many different websites a person can make an account with and if they pay a fee, can have access to teachings and exams for them to take in order to certify their expertise in certain fields. In my experience, it has been in subjects such as Microsoft Excel, Microsoft PowerPoint, but also in more general subjects such as search engine optimization, similar to the one Professor Kelsey had us use in his class this past fall. Before that, I used one of these third-party websites for school in order to get certified, specifically last summer during my final semester at College of DuPage for the Excel class I was taking at the time. Not all are created equal. The one Professor Kelsey had us use was much easier and more efficient than the one I used for my excel class last summer. This week, Professor Kelsey posted about Hootsuite on LinkedIn, and as I read more and more about what it was, I was curious enough to create an account and take it for a spin. It did not take long f...