Social Media Marketing

 Personal branding is something that many people, especially newly graduated young adults tend to overlook, especially in important scenarios, namely job interviews. As I've found, it's not easy to come up with a personal brand, at least when you're trying to come up with a personal brand for the sake of it. Truth be told, the only way to come up with your personal brand is to simply just put to paper how you work, why you're different, and why you're right for whatever job it is you're pursuing. Funnily enough, this is exactly how companies brand themselves, even though, in my personal opinion, it's much harder to put a brand on a person rather than a company.  This week, Professor Kelsey shared with us a link (logomaker.com) to have a logo for our personal brand created, and as the rock genre acts as a fundamental building block to whom I identify myself as, it only seemed natural to go with something that was rock-esque. Some comments a few friends provid...

 Boy did this have me fooled! As I was looking through Professor Kelsey's posts on LinkedIn, I stumble on something that immediately grabs my attention. as I read through the post, I'm thinking to myself that I'm one of the first people to know about some hot information of the court case of the year. Then I finally reach the part where it says to look up Shawn Barnes if you need a data analyst. I felt so duped yet couldn't help but laugh a bit.  Upon reading Professor Kelsey's explanation behind the advertisement disguised as good old fashioned Hollywood gossip, I couldn't agree more with his reasoning as to why an advertisement such as that is so effective. Appropriately classified as a bait-and-switch, I completely concur with Professor Kelsey's reasoning behind it's effectiveness. At the end of the day, the most effective advertisements are the ones that get the most clicks, and whether or not we admit it or not, all of us love some gossip, and with ...

 Professor Kelsey's week two announcement included the prompt of tinkering with a new app/software that would use AI to create an image based on one adjective and one noun. I was very impressed with the results, which turned out very aesthetically composed and looked like works that a person could've come up with. I have used software similar to this, Dall*E mini on huggingface.com performs a similar function, however the main difference is that it's more horror themed, plus I found that their generated images looked much more artificial than the ones on WOMBO.  I showed my girlfriend and she was very impressed with the results, and actually spend a fair amount of time messing around with the app and just generating images with as many combinations she could set her mind to. This sort of technology is very intriguing, as the possibilities are literally endless, and while they may not serve much of a purpose in the business world and really only have a place recreationally, ...

 Hello! My name is Emmanuel Vargas, I'm 24 years old, I'm a Marketing major, and I am due to graduate this winter! I enjoy movies, rock, and the culinary arts!

 Coming off of the previous post regarding the Digital Dark Ages, the topic of social media toxicity came up, which personally brought back to mind a very strong opinion that is worth sharing with others, especially since many think that the subject falls under the umbrella of toxicity , but this cannot be further from the truth. Today, more and more social media platforms are getting rid of dislikes/dislike buttons, either like how dislike numbers are no longer visible like on YouTube, or dislikes aren't even an option, such as on Instagram. This is a problem. People should have the freedom to voice their opinions, the good, the bad, and the ugly. It allows companies, especially smaller ones, to figure out what works and what doesn't much easier, and helps fellow social media users tell whether or not a post, or picture, or video is worth their time. Obviously, for some, seeing dislike numbers can be detrimental to their mental health, which is understandable. This is why the ...

 In this week's LinkedIn post, Professor Kelsey iterates the detrimental, more specifically toxic, attributes to contemporary social media, coining the phrase Digital Dark Ages along with it. Truth be told, there is plenty of toxicity to go around for each and every social media user, however what one may not know is that 90% of said toxicity stems from the social media platforms themselves. For starters, the fact of the matter that social media platforms such as Instagram, Facebook, and TikTok gather and sell your data to the highest bidder in the name of advertising, we can clearly see that there are regularly occurring nefarious intentions and actions with these platforms.  On a similar subject, another problem propelling these digital dark ages, is the lack of data archeology. For us young bucks who grew up with the internet, back when the internet was still in its diapers, the classic words of warning our parents gave us when we came around to the posting and uploading ag...